Based on the process of learning digital business models, I have determined that the impact of digital business models. And I have found that a wide range of aspects is affected by digital technology. For example, there are many position and company which has been changed. In addition, digital technology is not far away from our lives; people’s life is affected by digital technology.
Firstly, many kinds of jobs are impacted by digital technology. According to Alexander’s blog (2020), more and more marketers use the internet to collect market data and economic or financial data. It is very convenient because marketers can access these kinds of data online, they would not need to spend the amount of time to collect. On the other hand, marketers can use the AI system to analyze collected data, and then the marketer can make a decision based on the analysis result. In addition, Tang’s blog (2020) pointed out that HRM is also affected. Applicants can send their information to the digital platform, and HRM will be able to view their application information online. HRM can interview applicants by FaceTime or other APPs which can be used to video call.
The digital business model can impact an organization or corporate. The digital business model helps the entrepreneur establishes now the company, and it can help the company get more competitive and benefits. MAO (2020) wrote in his blog, In China, Pinduoduo is a new online shopping platform. This company selects a group of people who are low and middle-income levels. This group of people is the Pinduoduo target market. Because of the new digital business model, Pinduoduo has tried to promote its platform and activities. As a result, it makes a large number of benefits and profits. Some financial companies use a digital business model to reduce risk levels. For example, According to Lewis’s blog (2020), Lloyd’s of London analyzes historical data to predict the risk of their commercial production. It helps the manager to overcome the disadvantages of traditional methods. The digital business model not only improves companies’ business but also bring negative impacts. For instance, a company needs to spend an amount of money to run their digital business model.
The digital business model has affected people’s lives, it brings a lot of benefits to us, although there are changes that people do not realize digital technology bring. For example, online shopping makes people’s life more convenient, and different platform serves different target marketing. Digital technology has been used in aspects; in the future, I need to learn more knowledge about digital, and then using digital technology to improve my work.
Reference：
Alexander, N. (2020).How the Digital Economy is Changing Marketing Retrieved from：https://nicolettealexander.wordpress.com/2020/02/09/how-the-digital-economy-is-changing-marketing/
Lewis, M. (2020). Lloyd’s of London and its New Digital Operating Platform. Retrieved from：https://marklewis7.wordpress.com/2020/03/06/lloyds-of-london-and-its-new-digital-operating-platform/
Mao, Z. (2020). Pinduoduo— China’s new force in e-commerceRetrieved from：https://miyas.design.blog/2020/03/05/pinduoduo-chinas-new-force-in-e-commerce/
Tang, L. (2020).Changes & Further Changes in HR in the Digital EconomyRetrieved from：https://ytang.tech.blog/2020/02/11/changes-further-changes-of-hr-in-the-digital-economy/
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